Being a disgustingly obese capitalist American pig, I’ve had my fair share of dealing with snack foods over the years. Whether it be prepackaged snack cakes, chips, candy, soda, or those forgotten crumbs of deliciousity known as Munch Ems, I’ve taken quite the fancy to the evolution and study of such salty, sugary, calorically-overwhelming pieces of Americana.
Some of the most-consumed products of this type from my childhood were the holy triangular pieces of scrumptious delight known only as “Doritos.” Friday night horror movie viewing parties would not be complete without a bag of these flavor-blasted tortilla treats. If you lined up the total number of bags of Doritos I’ve eaten over the course of my lifetime, you could probably reach to the moon and back. They were something special.
Part of the allure and temptation of these kind of snack foods were the devious ways in which in which they were advertised. It was not just a product they were selling to you, but a sense of belonging and “coolness.”